Uses and Abuses of Creativity. Sociology of creative processes, transitions to digital and creative policies

Resum

Creativity is a notion awakening growing interest in the social
sciences. This attention mirrors the debate on the potential economic
and social development of creativity as a skill, profession or industry.
However, there is also rising critical interpretation of the abuse of
this concept, exploited to legitimize the hasty digitization of the
cultural field, and of the instrumentalization of culture in pursuit of
economic interests. This article is grounded on the contributions of
numerous sociologists (Bourdieu, Collins and Menger) in an attempt
to reconsider the conditions under which creativity develops, and
examine how the framework of digitalization and instrumentalization
is shifting (not always positively) the structure of this field, and
the interaction frameworks that favour the development of this
creation of culture.