Mobility, Ephemerality and Tourist Economies: Graffiti Running Tours in León Guanajuato
Resumen
In this paper I explore the creation of a running tour showcasing commissioned Graffiti Art, or
Urban Art, in León Guanajuato, Mexico. Founded in 2017, the tours are part of a larger economic and cultural shift away from the city's agricultural and industrial roots. Since the 1990s, León has
pursued global city status while still trying to claim connections to “tradition.” Creative
practices such as Urban Art help cultivate an attractive urban image. I argue that the tours
dramatize three issues at the heart of both creative cities discourse and the challenges and the
frictions that occur in institutionalizing graffiti, namely: mobility, ephemerality, and economy.
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