Mediatisation and Rallies during the 2019 Valencian Regional Election: Between ‘media logic’ and ‘political logic’

  • Alvar Peris Blanes Universitat de València
  • Guillermo López García Universitat de València
  • Lorena Cano Orón Universitat de València
  • Vicente Fenoll Universitat de València
Paraules clau: election rallies, political ritual, election campaign, regional elections.


This paper analyses how political rallies develop in an age of intense mediatisation in which politicians and media influence one another. In this connection, we look at the Regional Elections held in the Valencian Autonomous Community in April 2019. For the first time, these coincided with a General Election, so that even more was at stake than usual. We wanted to know how political rallies were designed and what impact they had on both social networks and on television. The data were obtained through a qualitative observational analysis of the key rallies of the main parties taking part in the elections (PP, PSOE, Compromís, Ciudadanos, Unidas Podemos, and Vox). We combined that approach with a quantitative methodology for content analysis of the various rally postings made by parties and their leaders on their official Facebook and Twitter accounts. We also studied À Punt’s TV coverage of the same rallies in its news. On the one hand, the results indicate that election rallies continue to be highly ritualised events. Political parties carefully plan their rallies, always mindful of how these will be reported in today’s highly fragmented media systems — especially in social networks. On the other hand, our study suggests that information on rallies is still tightly controlled by the parties — something that is commonplace in Spanish election campaigns.



Autor Biografies

Alvar Peris Blanes, Universitat de València

Associate Professor of Audiovisual Communication at Universitat de València. His main research interests focus
on the links between identities, the media, and the analysis of TV entertainment and politics. He has published
many papers on communication, cultural studies, and history. He is the Lead Researcher at Mediaflows R&D Group.

Guillermo López García, Universitat de València

López holds a PhD in Audiovisual Communication and is tenured Professor of Journalism at Universitat de València. Most of his research has focused on public opinion and Internet communication. He co-ordinates Mediaflows R&D Group (, specialising in the role played by the media in election campaigns.

Lorena Cano Orón, Universitat de València

Cano was awarded a PhD in Communication and Inter-Culturalism from Universitat de València (2019). She belongs to two stable R&D groups: Mediaflows and Scienceflows. Her research lines focus on content flows in social media in the fields of Health and Political Communication.

Vicente Fenoll, Universitat de València

Fenoll was awarded a PhD in Communication from (2015) and is Associate Professor at Universitat de València. He is a member of the Mediaflows and CamforS [Campaigning for Strasbourg] research groups. His research focuses on the analysis of Digital Communication. He has spent research stays at several universities in Germany (Erfurt, Ilmenau, Münster, Mainz), Argentina (Córdoba), and Chile (Valdivia).


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Com citar
Peris Blanes, A., López García, G., Cano Orón, L. and Fenoll, V. (2021) “Mediatisation and Rallies during the 2019 Valencian Regional Election: Between ‘media logic’ and ‘political logic’”, Debats. Revista de cultura, poder i societat, 50, pp. 51-66. doi: 10.28939/am.debats-en.2020-3.