Big Data Analysis of the #BringBackOurGirls Cyber-Campaign

  • Maria Teresa García Català Universitat Oberta de Catalunya
Paraules clau: hashtag, #BringBackOurGirls, Boko Haram, Chibok, Jihadism, Africa.


We used a web tool to extract Twitter API data on the #BringBackOurGirls campaign. The Twitter hashtag was used for a campaign denouncing the kidnapping of 276 schoolgirls in Chibok, Nigeria on the 14th of April 2014 by the Jihadist group Boko Haram. The data extracted covered the period spanning from the creation of the campaign (19th of May 2014) to the 16th of May 2019. The data were anonymous because they were provided in aggregate form, covering things such as: the number, content, and chronology of tweets; information on geographical area; the relevance of the users making comments; information on followers; the impact of tweets; ‘likes’; re-tweets; demographic profiles (gender); keyword information. These indications were provided in the form of mass, open data by Twitter’s API. The data was ordered and analysed by the research team during the course of the qualitative study to shed light on the cyber-campaign.



Autor Biografia

Maria Teresa García Català, Universitat Oberta de Catalunya

Maria Teresa García Català (2020) és graduada en Multimèdia per la UOC i l’any 2016 va cursar el màster en Aplicacions Multimèdia a la UOC. Entre els seus interessos d’investigació actuals es troba l’anàlisi de big data.


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Com citar
García Català, M. T. (2020) “Big Data Analysis of the #BringBackOurGirls Cyber-Campaign”, Debats. Revista de cultura, poder i societat, 50, pp. 261-270. doi: 10.28939/iam.debats-en.2020-15.