Feminist Political Discourses in the Digital Era: A new materialist discursive analysis of the #BringBackOurGirls cyber-campaign

Resum

Increasing use of cyber-campaigns is being made by social movements and political groups. Nevertheless, this popularity is often accompanied by undesirable consequences for social movements such as the violence denounced by contemporary feminism. Thus, some digital mobilisations create a rift between the physical and digital worlds — something that often gives rise to homogenisation of socio-cultural categories such as gender, race, and age. In this paper, we analyse the #BringBackOurGirls campaign, which sprang to life five years ago. Its path reveals the success of these cyber-campaigns in the field of contemporary feminism. Feminist Critical Discourse Analysis (FCDA) is used to take a feminist genealogical approach to new materialisms. In doing so, it examines the temporal and spatial trajectory of the campaign to reshape affirmative feminist politics. These politics involve reconfiguring pre-established notions such as ‘girl’, ‘agency’, and ‘otherness’ to provide social movements with the capacity to respond. We therefore undertake an ethnographic examination of the hashtag (Bonilla & Rosa, 2015) to compare the beginning of the campaign with the situation now. We draw on these results to localise the shift from the local scale to the global one, in which structural powers, individual agency, and ‘glocal’ [local-global] and feminist affirmation policies become diluted.

##plugins.generic.usageStats.downloads##

##plugins.generic.usageStats.noStats##

Autor Biografia

Beatriz Revelles-Benavente, Universidad de Granada

Beatriz Revelles-Benavente és professora ajudant doctora del departament de Filologies Anglesa i Alemanya de la Universidad de Granada i professora del Màster Erasmus Mundus GEMMA: Estudis de les Dones i de la Literatura de Gènere de la Universitat de Granada. És coeditora de la revista científica Matter: Journal of New Materialist Research i del llibre titulat Teaching Gender: Feminist Responsibilities and Pedagogies in Times of Political Crisis, publicat per l’editorial Routledge (2017).

Referències

Bonilla, Y. y Rosa, J. (2015): #Ferguson: Digital protest, hashtag ethnography, and the racial politics of social media in the United States. American Ethnologist. Journal of the American Ethnological Society, 00 (0), 4 – 16.

Braidotti, R. (2015). Posthuman Affirmative Politics. En S. Wilmer & A. Zukauskaité, (eds.) Resisting Biopolitics: Philosophical, Political and Performative strategies(pp. 30 – 56). London: Routledge

Braidotti, R. (1990). Nomadic Subjects: Embodiment and sexual difference in contemporary feminist theory. New York: Columbia University Press

Bustillos, J. (2019). El caso de Tumblr. Respuestas de las personas jóvenes mediatizadas en la crisis de aprendizaje sobre el género en la escuela. En B. Revelles-Benavente & A. González (eds.) Género en la Educación: Pedagogía y Responsabilidad Feminista en Tiempos de Crisis Política. Madrid: Morata, 215 - 230

Canal oficial de Twitter #BringBackOurGirls: https://twitter.com/BBOG_Nigeria Acceso el 1 de Septiembre de 2019

Chiluwa, I. y Ifukor, P. (2015). “War against our Children.” Stance and evaluation in #BringBackOurGirls campaign discourse on Twitter and Facebook. Discourse and Society, 26 (3): 267 – 296

Cho, S., Crenshaw, K., McCall, L. (2013). Toward a field of intersectionality studies: Theory, applications and praxis. Signs: Journal of Women in Culture and Society, 38 (4), 785 – 810.

Coleman, R. (2018). Theorizing the present: digital media, pre-emergence and infra-structures of feelings. Cultural Studies 32 (4), 600 – 622.

Colman, F. (forthcoming). Feminising politics. Notes on material and temporal feminist modal logics in action. Matter: Journal of New Materialist Research. 1 (1)

Colman, F. (2014). Feminicidad digital: predicación y medida, informática materialista e imágenes. Artnodes: Revista de arte, ciencia y tecnología, 14, 7 - 17

Ezekwesili, O. (2014). Discurso político para el APC. En línea:https://www.youtube.com/watch?v=ePeMkCA-5nU (Parte 1) y https://www.youtube.com/watch?v=KUPBA6MZV2I (Parte 2). Acceso el 1 de Septiembre de 2019.

Ezekwesili, O. (2014). Entrevista. En línea: https://www.youtube.com/watch?v=cRTVEkBnoCk. Acceso el 1 de Septiembre de 2019.

Geerts, E. & van der Tuin, I. (2013). From intersectionality to interference: Feministonto-epistemologicalreflectionsonthepolitics of representation. Women’s Studies International Forum, 41 (3), 171 - 178

Haraway, D. (1988). Situated knowledges: The Science Question in Feminism and the privilege of Partial Perspective. Feminist Studies, 14 (3), 575 – 599

Harding, S. (1986). The Science Question in Feminism. Ithaca& London: Cornell University Press

International Group Crisis (2016). Nigeria: Women and the Boko Haram Insurgency. Africa Report Nº 242 (Brussels): https://www.crisisgroup.org/file/4073/download?token=EDOh-MNR Acceso el 1 de Septiembre de 2019

Autora (2017)

Mandrona, A. (2016). Ethical practice and the study of Girlhood. Girlhood Studies 9 (3), 3 – 19

Massumi, B. (2005). Fear (the spectrum said). Positions: East Asia Cultures Critique, 13 (1), 31 – 48.

Maxfield, M. (2016). History retweeting itself: imperial feminist appropriations of “Bring Back Our Girls”. Feminist Media Studies, 16 (5), 886 – 900.

Mitchell, C. (2017). Technological non violence and girls. Creating a counter discourse. Girlhood Studies, 10 (2), v – vi

Mohanty, S. (1988). Under Western Eyes: Feminist Scholarship and Colonial Discourses. Feminist Review, 30 (1), 61 – 88.

Lazaar, M. (2007). Feminist Critical Discourse Analysis: Articulating a Feminist Discourse Praxis. Critical Discourse Studies 4 (2): 141 - 6

Njoroge, D. (2016). Global activism or Media Spectacle?Anexploration of ‘Bring Back Our Girls Campaign’. En B. Mutsvairo (ed.) Digital Activism in the Social Media Era: Critical Reflections on Emerging trends in Sub-Saharan Africa(pp. 311 – 325). Switzerland: Pallgrave MacMillan.

Pink, S., Horst, H., Postill, J., Hjorth, L., Lewis, T., Tacchi, J. (2016). Digital Ethnography: Principles and Practice. London: Sage Publications.

Autora (2018).

Sapiro, G. (2016). Sobre el uso de las categorías de derecha e izquierda en el campo literario. Debats. Revista de Cultura, Poder y Sociedad. 130 (2); 99 – 124

Sassen, (2017). Debats. Revista de Cultura, Poder y Sociedad. 130 (2)

Van der Tuin, I. (2015). Generational Feminism. A new Materialist Introduction to a Generative approach. London: Lexington books.

Whitty, M. et al. (2018). A picture tells a thousand words: What Facebook and Twitter images convey about our personality. Personality and Individual Differences. 103; 109 - 114

Xu, S. y Zhou, A. (2020): Hashtag homophily in Twitter network: Examining a controversial cause-related marketing campaign. Computers in Human Behaviour. 102: 87 - 96

Publicades
2020-12-30
Com citar
Revelles-Benavente, B. (2020) “Feminist Political Discourses in the Digital Era: A new materialist discursive analysis of the #BringBackOurGirls cyber-campaign”, Debats. Revista de cultura, poder i societat, 50, pp. 245-259. doi: 10.28939/debats-en.2020-14.
Secció
SPECIAL ISSUE 2